Squid

I led operations for Squid’s token launch, from the raise itself to the events around it.

I ran the community sale strategy and investor outreach for the token generation event, and planned and ran an investor dinner roadshow across London, Lisbon, Zurich, New York, San Francisco, and Cannes. To keep everyone aligned through it, I built the launch status dashboard that tracked every workstream in one place, so the team always knew where things stood.

Alongside that I ran the marketing side: the content calendar, the ambassador and KOL strategy, agency evaluation, and the investor database. I also handled brand and merch for the dinner series, from the goodie bags to the event pages.